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Behavioural Personas

In Blog by Iranzu Monreal

27th Aug. 2021By JingKai Ong and Iranzu MonrealShare Integrating behavioural science and product design: behavioural personas“Almost everything designers make has some behaviour change built into it. Any time you expect …

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What is social proof theory?

In Blog by Iranzu Monreal

11th Aug. 2021By Hannah ChappellShare What is social proof theory?Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice that the store …

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Our COVID-19-related work

In Blog by Iranzu Monreal

4th August 2021By JingKai OngOur COVID-19-related workMany organisations around the world were forced to close their offices and have their staff work from home due to the ongoing COVID-19 pandemic. …

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Coronavirus and the Working from Home Revolution

In Blog by Iranzu Monreal

23rd June, 2020By Jayani ChakravartiShare Coronavirus and the Working from Home RevolutionThe coronavirus pandemic (COVID-19) has made it necessary for many employers to close their offices and ask employees to …

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Behaviour change that lasts

In Blog by Iranzu Monreal

17th April, 2020By Filippo Muzi-FalconiShare Behaviour change that lastsWe have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. Some of us …

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Behavioural science and the UK coronavirus response

In Blog by Iranzu Monreal

18th March, 2020By Jesper Åkesson and Sam Ashworth-HayesShare Behavioural science and the UK coronavirus response The British government’s initial response to the coronavirus outbreak was significantly out of step with …

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7 things to know about human psychology when dealing with the Coronavirus

In Blog by Iranzu Monreal

13th March, 2020Dr Rebecca KoomenShare 7 things to know about human psychology when dealing with the CoronavirusWhat is the right way to respond to Covid-19? What is the right amount …

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What’s a green nudge?

In Blog by Iranzu Monreal

24th February, 2020Dr Rebecca KoomenShare What’s a green nudge?Over the past decade, the field of applied behavioural science has developed an array of methods to influence public behaviour. Many involve …

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Why it’s fairly impossible to watch sports objectively

In Blog by Iranzu Monreal

22th July, 2019Sophia AzimiShare Why It’s Fairly Impossible to Watch Sports Objectively The summer generally ushers in a plethora of sporting activities. This year is no different, with the Women’s World …

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Can we nudge green cooperation?

In Blog by Iranzu Monreal

14 October, 2019Dr. Rebecca KoomenShare Can we nudge green cooperation? Imagine, if you will, that you’re participating in a resource dilemma. This shouldn’t be hard. We are all actually, at this …