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Behavioural Personas

In Blog by Iranzu Monreal

27th Aug. 2021 By JingKai Ong and Iranzu Monreal Share Integrating behavioural science and product design: behavioural personas “Almost everything designers make has some behaviour change built into it. Any …

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What is social proof theory?

In Blog by Iranzu Monreal

11th Aug. 2021 By Hannah Chappell Share What is social proof theory? Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice …

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Our COVID-19-related work

In Blog by Iranzu Monreal

4th August 2021 By JingKai Ong Our COVID-19-related work Many organisations around the world were forced to close their offices and have their staff work from home due to the …

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Behaviour change that lasts

In Blog by Iranzu Monreal

17th April, 2020 By Filippo Muzi Falconi Behaviour change that lasts We have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. …

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What’s a green nudge?

In Blog by Iranzu Monreal

Dr Rebecca Koomen What’s a green nudge? Over the past decade, the field of applied behavioural science has developed an array of methods to influence public behaviour. Many involve behaviour …