By Catalina Grosz Share It is very likely that the name ChatGPT has recently made its way into your conversations. OpenAI’s natural language processor (NLP) has shaken up the world …
Here’s how ChatGPT can fuel your behavioural science research
By Catalina Grosz and JingKai Ong Share *AN: One of the following paragraphs was written by ChatGPT, can you tell which one? The answer is at the bottom of the …
5 Biases and heuristics with unexpected positive outcomes
By Catalina Grosz and JingKai Ong Share As the end of the year approaches, we will begin to make plans and set goals for the year ahead. And if past …
Energy Saving: Overcoming Everyday Biases
By Catalina Grosz Share While autumn’s cooler weather is a welcome relief from the sweltering heat waves of this past summer, this year’s shifting seasons will also bring sharp increases …
7 insights to boost engagement with smart water portals
20th April 2022 By JingKai Ong and Ondrej Kacha Share 7 insights to boost engagement with smart water portals We recently worked with American Water Works Association (AWWA) to help …
Environmental Initiatives in Professional Sport: Is It Time For Behavioural Science?
2nd March 2022 By JingKai Ong and Ian Redpath Share Environmental Initiatives in Professional Sport: Is It Time For Behavioural Science? Professional sport is important, not just for the athletes, …
What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue?
10th Feb 2022 By Hannah Chappell Share What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue? When the coronavirus first emerged to ravage nations around the world, many policymakers …
Social Proof Theory, Part 3: New Insights into Descriptive Norm
14th Oct. 2021 By Hannah Chappell Share Welcome to the third and final installment of our blog series on social proof theory. In our previous posts we explored the fundamentals …
Social Proof Theory, Part 2: The Wikipedia Problem
15th Sept. 2021 By Hannah Chappell Share Exploring Social Proof Theory, Part 2: The Wikipedia Problem Welcome back to The Behaviouralist’s ongoing exploration of social proof theory. In our last …
Behavioural Personas
27th Aug. 2021 By JingKai Ong and Iranzu Monreal Share Integrating behavioural science and product design: behavioural personas “Almost everything designers make has some behaviour change built into it. Any …