28 August 2024 Rahel Kiss Share Behavioural Segmentation: Targeting Individuals Based on Their Margin for Change It is no surprise that different groups of people respond to new innovations differently. …
Energy and Heating as a Service: Behaviourally Informed Solutions for the Future
Michael Galley Share Energy and Heating as a Service: Behaviourally Informed Solutions for the Future Energy as a Service (EaaS) and Heat as a Service (HaaS) offer an alternative to …
Behavioural Science Research in a Post-ChatGPT World
Michael Galley Share Two months after OpenAI launched their flagship generative AI product, ChatGPT, we published a pair of blog posts exploring its potential to fuel behavioural science research and …
Applying a Behavioural Lens to Heat Pump Adoption
7 May 2024 Michael Galley Share Applying a Behavioural Lens to Heat Pump Adoption Heat pumps are a heating and cooling technology that energy experts believe represent the future of …
Using Behavioural Insights to Reduce Loneliness
5 April 2024 Darianna Frontera-Villanueva Share Using Behavioural Insights to Reduce Loneliness When we notice a gap between our current social relationships and those we want, we may experience loneliness. …
Behavioural Journey Mapping: Designing Context-Sensitive Interventions
4 March 2024 Iranzu Monreal Share Behavioural Journey Mapping: Designing Context-Sensitive Interventions Designing behaviour change interventions is an ongoing learning process that often requires expert practitioners, such as our team …
Using Innovative Experiments to Create Better Digital Environments
Filippo Muzi-Falconi Share People invest a significant amount of their time on digital platforms – for entertainment, shopping, socialising, and much more – and our online experiences have tangible effects …
Why does gender affect the uptake of pro-environmental behaviours?
By Catalina Grosz Share Why does gender affect the uptake of pro-environmental behaviours? A/N: In this piece we consider the gender categories of cis-male and cis-female and examine the differences …
The untapped potential of sport: An interview with Ian Redpath
By Catalina Grosz Share Today we are speaking with Ian Redpath, a senior behavioural scientist here at TB and our lead in the sport sector. Join us as we explore …
Behavioural science: The front-line in the battle against online fraud
By Catalina Grosz Share Every time we make an online transaction, we put ourselves at risk of cyber fraud. In a recent report prepared for OFCOM which surveyed UK internet …