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What’s a green nudge?

In Blog by Iranzu Monreal

Dr Rebecca Koomen What’s a green nudge? Over the past decade, the field of applied behavioural science has developed an array of methods to influence public behaviour. Many involve behaviour …

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Can we nudge green cooperation?

In Blog by Iranzu Monreal

Can we nudge green cooperation? Imagine, if you will, that you’re participating in a resource dilemma. This shouldn’t be hard. We are all actually, at this very moment, participating in …

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When norms don’t work.

In Blog by The Behaviouralist

Behavioural economics can sometimes seem very simple. People tend to save too little, but if we can convince them to enrol into automatic deductions we can persuade them to do …

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Do nudges crowd each other out?

In Blog by The Behaviouralist

Whether by design or by happenstance, nudges are all around us. Our behavior is designed through these informational or environmental changes that influence our behavior without changing financial incentives. Think …

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Presents, the present and pensions.

In Blog by The Behaviouralist

I am going to begin this article by making three predictions about your behaviour. The first is that you left wrapping your Christmas gifts later than you planned to. The …

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Thinking outside the penalty box.

In Blog by The Behaviouralist

This blog post is a bit different. A lot of the articles we write try to show you how we change people’s behaviour; the principles we rely on, our successful …

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No one likes losing.

In Blog by The Behaviouralist

Every winter, the UK finds itself wrestling with a flu outbreak. The government runs a vaccination programme targeting the young and elderly, but people still get sick and die. Imagine …