Solving real
world problems.

The Behaviouralist is a research consultancy with a unique blend of academic insight and applied experience.

We founded The Behaviouralist in 2014 to help solve some of the biggest problems facing society, from reducing pollution and waste to boosting productivity, growth, and wellbeing.

The Behaviouralist is a research consultancy with a unique blend of academic prowess and applied experience.

After running some of UK’s earliest applied behavioural economics trials, in 2014, we founded The Behaviouralist to help solve some of the biggest problems facing society - from reducing pollution and waste to boosting productivity, growth, and wellbeing.

Meet our team

Bob is a prominent economist and leader in policy research in law and economics, regulation, and antitrust. He is a Visiting Professor and was formerly the Director of Economics at the Smith School of Enterprise and the Environment at the University of Oxford. Bob previously served as a member of the U.S. Commission for Evidence-Based Policymaking.

Prof. Robert Hahn

Co-Founder & Director

Rob is an experimental innovator and a renowned behavioural economist. His work has improved lives and increased revenues for households, organisations, and governments. He is an Assistant Professor of Economics at Boston University.

Prof. Rob Metcalfe

CRO & Co Founder

Dan is a behavioural expert with extensive experience of delivering successful RCTs and field experiments to the benefit of communities.

Daniel White

Co Founder

Jesper has extensive experience running randomised control trials, particularly with a focus on behavioural change. He has worked on a range of topics, from food security to trade. Jesper holds a Master of Public Affairs from Brown University and an M.Phil in Economics from the University of Oxford.

Jesper Akesson

Managing Director

Manu leads research projects and conducts data analytics for The Behaviouralist. He specializes in the design, implementation, and analysis of behavioural change interventions in areas ranging from education to public health and labour markets. Manu holds a Master of Public Affairs from Brown University.

Manuel Monti-Nussbaum

Senior Behavioural Scientist

Eddy is a Senior Researcher and Economist at The Behaviouralist and a Research Fellow at the Oxford University Centre for Business Taxation. He completed his PhD in Economics at the London School of Economics. His research interests include public economics and development economics. Eddy is also head of our data science team and conducts a large portion of our experimental and econometric evaluations.

Eddy Tam

Senior Researcher

Sam is a microeconomist and a recovering journalist. In addition to his research work, he is responsible for the editorial tone and content of The Behaviouralist's outputs, and for articles written for third party publications. He holds a bachelor degree from the University of York, and an M.Phil in Economics from the University of Oxford.

Sam Ashworth-Hayes


Jay holds an MSc (Distinction) in Organisational and Social Psychology from the London School of Economics. She is a key researcher for The Behaviouralist, and assists Prof Robert Hahn and Professor Robert Metcalfe on a daily basis.

Jayani Chakravarti

Behavioural Scientist

Rebecca is a senior behavioural scientist. She completed her PhD in evolutionary psychology at the Max Planck Institute for Evolutionary Anthropology and brings an evolutionary approach to The Behaviouralist’s methods. She has a particular interest in environmental policy and ecologically beneficial behaviour change.

Dr. Rebecca Koomen

Senior Behavioural Scientist

Ian specialises in cognitive psychology, behavioural economics and eye tracking. He looks to understand micro decision processes and has applied this in retail, social marketing and customer experience for over 15 years. He has an MA in Psychology from Edinburgh and an MSc in Cognition and Decision Sciences from UCL.

Ian Redpath

Senior Behavioural Scientist

Iranzu is a service designer in TB with an expertise in strategic design and design research. She has worked mostly in the private sector, leading projects for a wide range of companies from retail to financial sector. Her background is also in marketing as she has experience as Product Manager in the pharma-biotech sector.

Iranzu Monreal

Behavioural Service Designer

Canishk is a mathematician and behavioural economist. He holds a BA in Mathematics from the University of Cambridge, an MSc (Distinction) in Applicable Mathematics from the LSE and won the Haya Freedman Prize for his dissertation in behavioural decision science. Canishk assists with research and data analysis, particularly in the social housing sector.

Canishk Naik


Itzhak is a PhD candidate in behavioural economics at the University of Oxford, where he also obtained his master's and undergraduate degrees. His research interests include behavioural game theory, policy evaluation and experimental design. As a researcher for the Behaviouralist, he helps turn reports into academic papers and review the latest advances in behavioural economics.

Itzhak Rasooly

Research Associate

Our Affiliates

Ready to Make a Small Change
With a Big Impact?
The Behaviouralist on Twitter