Solving real
world problems.

The Behaviouralist is a research consultancy with a unique blend of academic insight and applied experience.

We founded The Behaviouralist in 2014 to help solve some of the biggest problems facing society, from reducing pollution and waste to boosting productivity, growth, and wellbeing.

The Behaviouralist is a research consultancy with a unique blend of academic prowess and applied experience.

After running some of UK’s earliest applied behavioural economics trials, in 2014, we founded The Behaviouralist to help solve some of the biggest problems facing society - from reducing pollution and waste to boosting productivity, growth, and wellbeing.

Meet our team

Bob is a prominent economist and leader in policy research in law and economics, regulation, and antitrust. He is a Visiting Professor and was formerly the Director of Economics at the Smith School of Enterprise and the Environment at the University of Oxford. Bob previously served as a member of the U.S. Commission for Evidence-Based Policymaking.

Prof. Robert Hahn

Co-Founder & Director

Rob is an experimental innovator and a renowned behavioural economist. His work has improved lives and increased revenues for households, organisations, and governments. He is an Assistant Professor of Economics at Boston University.

Prof. Rob Metcalfe

Co-Founder & CRO

Jesper has extensive experience running randomised control trials, particularly with a focus on behavioural change. He has worked on a range of topics, from food security to trade. Jesper holds a Master of Public Affairs from Brown University and an M.Phil in Economics from the University of Oxford.

Jesper Akesson

Managing Director

Manu leads research projects and data analytics for The Behaviouralist. He specialises in the design, implementation, and analysis of behavioural change interventions in areas ranging from education to public health and labour markets. Manu holds a Master of Public Affairs from Brown University.

Manuel Monti-Nussbaum

Senior Data Scientist

Jay holds an MSc (Distinction) in Organisational and Social Psychology from the London School of Economics. She is a key researcher for The Behaviouralist, and assists Prof Robert Hahn and Professor Robert Metcalfe on a daily basis.

Jayani Chakravarti

Behavioural Scientist

Ian has a background in cognitive psychology, behavioural economics, and eye tracking. He specialises in understanding micro decision processes and has applied this in retail, social marketing, and customer experience for over 15 years. He has an MA in Psychology from Edinburgh and an MSc in Cognition and Decision Sciences from UCL.

Ian Redpath

Senior Behavioural Scientist

Iranzu is a service designer at The Behaviouralist with an expertise in strategic design and design research. She has worked mostly in the private sector, leading projects for a wide range of companies from retail to the financial sector. Her background is also in marketing with experience as a Product Manager in the pharma-biotech sector.

Iranzu Monreal

Behavioural Service Designer

Filippo is a behavioural scientist at The Behaviouralist. He holds a MSc in Psychology of Economic Life from the London School of Economics and has experience in programme evaluation, group facilitation, and service design.

Filippo Muzi-Falconi

Behavioural Scientist

Ondrej is a social psychologist and service designer. He specialises in social decision-making and behaviour change, particularly in the domain of sustainability. Ondrej holds a M.Phil in Psychology from the University of Cambridge.

Ondrej Kacha

Behavioural Scientist

Kai is an economist at The Behaviouralist. He holds a Master of Applied Science (MASc) in Data, Economics, and Development Policy from MIT and a BA in Economics from UC Berkeley. Kai’s background is in research, program evaluation, and consulting in the fields of behavioural and development economics.

JingKai Ong


Hannah holds a BA in English and Psychology from Hamilton College as well as an MA in modern literature and culture from University College London. She is currently completing an MSc in the Psychology of Economic Life at the London School of Economics. Hannah has a background in education and is passionate about using behavioural science to improve organisations and public services.

Hannah Chappell

Communications and Research Intern

Canishk is a mathematician and behavioural economist. He holds a BA in Mathematics from the University of Cambridge, an MSc (Distinction) in Applicable Mathematics from the LSE and won the Haya Freedman Prize for his dissertation in behavioural decision science. Canishk assists with research and data analysis, particularly in the social housing sector. He is currently pursing a PhD in Economics at the LSE.

Canishk Naik

Research Associate

Itzhak is a PhD candidate in behavioural economics at the University of Oxford, where he also obtained his master's and undergraduate degrees. His research interests include behavioural game theory, policy evaluation and experimental design. As a researcher for the Behaviouralist, he helps turn reports into academic papers and review the latest advances in behavioural economics.

Itzhak Rasooly

Research Associate

Brian, an MBA from the University of Oxford, Saïd Business School, is a behavioural scientist at the Behaviouralist. Brian specializes in feasibility studies and market entry research for behavioural interventions in the transportation and utilities industries.

Brian Campbell

Behavioural Scientist

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