Cookie & Privacy Notice

The Behaviouralist Ltd (TB) is committed to protecting and respecting your privacy. TB is the controller and is responsible for your personal data collected via this site. This privacy notice explains how we use personal information.

If you have any questions about this privacy notice, including any requests to exercise your legal rights in relation to your personal data, please contact us at  or by writing at 5 Hoxton Sq, London, N1 6NU.

TB is registered with the Information Commissioner’s Office under number ZA075449.

What kind of information do we collect?

If you register on the site, sign up for events or subscribe to newsletters, we may ask for personal information such as your name, email address, occupation, contact details and communication preferences. We may ask you for feedback about TB or to provide responses to surveys.  

Newsletters or other messages sent to you after you have subscribed may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such newsletters and messages may record a range of subscriber data relating to engagement, geographic, demographics and already stored subscriber data.

We may also record your activity when visiting the site and other technical data such as login data, browser type and version and time zone setting and location.

We do not collect any Special Categories of personal data about you (as defined under relevant European data protection laws, this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

What do we do with information we collect?

We will only use your personal data when the law allows us to do so.

In particular, we may process your personal information where it is necessary in our legitimate interests (and your interests and fundamental rights do not override those interests) in order to:  

(a) operate this site, keep it up to date and deliver relevant content to you;

(b) to carry out analysis and research to improve our site, and newsletter;

(c) to prevent and detect fraud and abuse of our site and protect other users; and

(d) ask you to leave comments, reviews, or participate in surveys.

These activities are necessary for our legitimate interests to study how individuals that are interested in TB engage with our website and content and make any required improvements, to keep our website up to date and relevant, to develop and grow our business and to prevent fraud or abuse.

If you sign up via the site, we may use your information to provide you with newsletters and information about us, our partners and our publications, activities and events. In this case, we will be relying on consent as the lawful basis for processing your personal data.

Please make sure that any personal details you provide are accurate and up to date, and let us know about any changes as soon as possible.

How to unsubscribe

If you don’t want to receive any more communications from us, please click the unsubscribe link on any email from us or, where relevant, change the preferences on your account. You can also email us at at any time.

Who else has access to your information?

We use MailChimp as our marketing automation platform. By providing your name and email address to us to sign up for our newsletter and email updates, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

MailChimp’s servers are located in the United States so personal data will be transferred to the United States. MailChimp has certified to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework.

If you are concerned about us sharing your personal data with MailChimp, please do not sign up to receive information from us.

Comments, blogs and other information which you post on the site will be displayed publicly and to other users. Please be careful when disclosing personal information which may identify you or anyone else. We are not responsible for the protection or security of information which you disclose in public areas.

We may disclose your personal information if required by law, or to protect or defend ourselves or others against illegal or harmful activities, or as part of a reorganisation or restructuring of our organisation.

Cookies and automated technologies

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies:

  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier which enable our website to recognise your device and collect some basic data regarding your usage of the site, as well as to store preferences.
  • Log files track actions occurring on the site, and collect data which may include your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

We may use Google Analytics, or other 3rd party tracking solutions to gather and analyse data related to how visitors find, access and use our webpage. This information is used only to manage and improve our site.

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Identify whether you are signed in to our website.
  • Test content on our website by making it visible to only some visitors.
  • Store information about your preferences to show you information you will find more relevant.
  • To recognise when you return to our website.
  • Cookies do not allow us to access your device or any information about you, other than as outlined above.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.


We take all reasonable steps to protect your personal information and follow procedures designed to minimise unauthorised access, alteration, loss or disclosure of your information.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available, users are advised to verify their authenticity using third party anti-virus software or similar applications.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When it is no longer necessary to retain your personal data, it will be securely deleted.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including rights to:

  • Request access to your personal data: this enables you to receive a copy of the personal data we hold about you and to check we are lawfully processing it.
  • Request correction of your personal data: this enables you to have any incomplete or inaccurate data we hold about you corrected.
  • Request erasure of your personal data: this enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Object to processing of your personal data: you can object where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing your personal data: This enables you to ask us to suspend the processing of your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent to the processing of your personal data: This applies where we have relied on consent to process personal data. Please note that withdrawal of consent will not affect the lawfulness of any processing carried out before you withdrew your consent.

If you wish to exercise any of the rights set out above, please contact us at and we will respond to any (legitimate) request within one month.

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