10th Feb 2022 By Hannah Chappell Share What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue? When the coronavirus first emerged to ravage nations around the world, many policymakers …

14th Oct. 2021 By Hannah Chappell Share Welcome to the third and final installment of our blog series on social proof theory. In our previous posts we explored the fundamentals …

15th Sept. 2021 By Hannah Chappell Share Exploring Social Proof Theory, Part 2: The Wikipedia Problem Welcome back to The Behaviouralist’s ongoing exploration of social proof theory. In our last …

27th Aug. 2021 By JingKai Ong and Iranzu Monreal Share Integrating behavioural science and product design: behavioural personas “Almost everything designers make has some behaviour change built into it. Any …

11th Aug. 2021 By Hannah Chappell Share What is social proof theory? Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice …

4th August 2021 By JingKai Ong Our COVID-19-related work Many organisations around the world were forced to close their offices and have their staff work from home due to the …

23rd June, 2020 By Jayani Chakravarti Coronavirus and the Working from Home Revolution The coronavirus pandemic (COVID-19) has made it necessary for many employers to close their offices and ask …

17th April, 2020 By Filippo Muzi Falconi Behaviour change that lasts We have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. …

18th March, 2020 By Jesper Åkesson and Sam Ashworth-Hayes Behavioural science and the UK coronavirus response The British government’s initial response to the coronavirus outbreak was significantly out of step …

Dr Rebecca Koomen 6 aspects of human psychology to understand when dealing with Coronavirus What is the right way to respond to Covid-19? What is the right amount of panic? …