11th Aug. 2021 By Hannah Chappell Share What is social proof theory? Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice …

4th August 2021 By JingKai Ong Our COVID-19-related work Many organisations around the world were forced to close their offices and have their staff work from home due to the …

23rd June, 2020 By Jayani Chakravarti Coronavirus and the Working from Home Revolution The coronavirus pandemic (COVID-19) has made it necessary for many employers to close their offices and ask …

17th April, 2020 By Filippo Muzi Falconi Behaviour change that lasts We have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. …

18th March, 2020 By Jesper Åkesson and Sam Ashworth-Hayes Behavioural science and the UK coronavirus response The British government’s initial response to the coronavirus outbreak was significantly out of step …

Dr Rebecca Koomen 6 aspects of human psychology to understand when dealing with Coronavirus What is the right way to respond to Covid-19? What is the right amount of panic? …

Dr Rebecca Koomen What’s a green nudge? Over the past decade, the field of applied behavioural science has developed an array of methods to influence public behaviour. Many involve behaviour …

Sophia Azimi Why It’s Fairly Impossible to Watch Sports Objectively The summer generally ushers in a plethora of sporting activities. This year is no different, with the Women’s World Cup, …

Can we nudge green cooperation? Imagine, if you will, that you’re participating in a resource dilemma. This shouldn’t be hard. We are all actually, at this very moment, participating in …

Behavioural economics can sometimes seem very simple. People tend to save too little, but if we can convince them to enrol into automatic deductions we can persuade them to do …