11th Aug. 2021 By Hannah Chappell Share What is social proof theory? Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice …
Our COVID-19-related work
4th August 2021 By JingKai Ong Our COVID-19-related work Many organisations around the world were forced to close their offices and have their staff work from home due to the …
Coronavirus and the Working from Home Revolution
23rd June, 2020 By Jayani Chakravarti Coronavirus and the Working from Home Revolution The coronavirus pandemic (COVID-19) has made it necessary for many employers to close their offices and ask …
Behaviour change that lasts
17th April, 2020 By Filippo Muzi Falconi Behaviour change that lasts We have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. …
Behavioural science and the UK coronavirus response
18th March, 2020 By Jesper Åkesson and Sam Ashworth-Hayes Behavioural science and the UK coronavirus response The British government’s initial response to the coronavirus outbreak was significantly out of step …
7 things to know about human psychology when dealing with the Coronavirus
Dr Rebecca Koomen 6 aspects of human psychology to understand when dealing with Coronavirus What is the right way to respond to Covid-19? What is the right amount of panic? …
What’s a green nudge?
Dr Rebecca Koomen What’s a green nudge? Over the past decade, the field of applied behavioural science has developed an array of methods to influence public behaviour. Many involve behaviour …
Why it’s fairly impossible to watch sports objectively
Sophia Azimi Why It’s Fairly Impossible to Watch Sports Objectively The summer generally ushers in a plethora of sporting activities. This year is no different, with the Women’s World Cup, …
Can we nudge green cooperation?
Can we nudge green cooperation? Imagine, if you will, that you’re participating in a resource dilemma. This shouldn’t be hard. We are all actually, at this very moment, participating in …
When norms don’t work.
Behavioural economics can sometimes seem very simple. People tend to save too little, but if we can convince them to enrol into automatic deductions we can persuade them to do …