27 January 2023By Catalina Grosz and JingKai OngShare Here’s how ChatGPT can fuel your behavioural science research*AN: One of the following paragraphs was written by ChatGPT, can you tell which …
5 Biases and heuristics with unexpected positive outcomes
22 December 2022By Catalina Grosz and JingKai OngShare 5 Biases and heuristics with unexpected positive outcomesAs the end of the year approaches, we will begin to make plans and set …
Energy Saving: Overcoming Everyday Biases
11th October 2022By Catalina GroszShare Energy Saving: Overcoming Everyday BiasesWhile autumn’s cooler weather is a welcome relief from the sweltering heat waves of this past summer, this year’s shifting seasons …
7 insights to boost engagement with smart water portals
20th April 2022By JingKai Ong and Ondrej KachaShare 7 insights to boost engagement with smart water portalsWe recently worked with American Water Works Association (AWWA) to help water utilities test …
Environmental Initiatives in Professional Sport: Is It Time For Behavioural Science?
2nd March 2022By JingKai Ong and Ian RedpathShare Environmental Initiatives in Professional Sport: Is It Time For Behavioural Science?Professional sport is important, not just for the athletes, clubs, and fans …
What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue?
10th Feb 2022By Hannah ChappellShare What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue?When the coronavirus first emerged to ravage nations around the world, many policymakers expressed concerns about …
Social Proof Theory, Part 3: New Insights into Descriptive Norm
14th Oct. 2021By Hannah ChappellShare Social Proof Theory, Part 3: New Insights into Descriptive NormsWelcome to the third and final installment of our blog series on social proof theory. In …
Social Proof Theory, Part 2: The Wikipedia Problem
15th Sept. 2021By Hannah ChappellShare Exploring Social Proof Theory, Part 2: The Wikipedia ProblemWelcome back to The Behaviouralist’s ongoing exploration of social proof theory. In our last installment, we discussed …
Behavioural Personas
27th Aug. 2021By JingKai Ong and Iranzu MonrealShare Integrating behavioural science and product design: behavioural personas“Almost everything designers make has some behaviour change built into it. Any time you expect …
What is social proof theory?
11th Aug. 2021By Hannah ChappellShare What is social proof theory?Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice that the store …