10th Feb 2022By Hannah ChappellShare What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue?When the coronavirus first emerged to ravage nations around the world, many policymakers expressed concerns about …
Social Proof Theory, Part 3: New Insights into Descriptive Norm
14th Oct. 2021By Hannah ChappellShare Social Proof Theory, Part 3: New Insights into Descriptive NormsWelcome to the third and final installment of our blog series on social proof theory. In …
Social Proof Theory, Part 2: The Wikipedia Problem
15th Sept. 2021By Hannah ChappellShare Exploring Social Proof Theory, Part 2: The Wikipedia ProblemWelcome back to The Behaviouralist’s ongoing exploration of social proof theory. In our last installment, we discussed …
Behavioural Personas
27th Aug. 2021By JingKai Ong and Iranzu MonrealShare Integrating behavioural science and product design: behavioural personas“Almost everything designers make has some behaviour change built into it. Any time you expect …
What is social proof theory?
11th Aug. 2021By Hannah ChappellShare What is social proof theory?Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice that the store …
Our COVID-19-related work
4th August 2021By JingKai OngOur COVID-19-related workMany organisations around the world were forced to close their offices and have their staff work from home due to the ongoing COVID-19 pandemic. …
Coronavirus and the Working from Home Revolution
23rd June, 2020By Jayani ChakravartiShare Coronavirus and the Working from Home RevolutionThe coronavirus pandemic (COVID-19) has made it necessary for many employers to close their offices and ask employees to …
Behaviour change that lasts
17th April, 2020By Filippo Muzi-FalconiShare Behaviour change that lastsWe have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. Some of us …
Behavioural science and the UK coronavirus response
18th March, 2020By Jesper Åkesson and Sam Ashworth-HayesShare Behavioural science and the UK coronavirus response The British government’s initial response to the coronavirus outbreak was significantly out of step with …
7 things to know about human psychology when dealing with the Coronavirus
13th March, 2020Dr Rebecca KoomenShare 7 things to know about human psychology when dealing with the CoronavirusWhat is the right way to respond to Covid-19? What is the right amount …