10th Feb 2022 By Hannah Chappell Share What Has the COVID-19 Pandemic Taught Us About Behavioural Fatigue? When the coronavirus first emerged to ravage nations around the world, many policymakers …
Social Proof Theory, Part 3: New Insights into Descriptive Norm
14th Oct. 2021 By Hannah Chappell Share Welcome to the third and final installment of our blog series on social proof theory. In our previous posts we explored the fundamentals …
Social Proof Theory, Part 2: The Wikipedia Problem
15th Sept. 2021 By Hannah Chappell Share Exploring Social Proof Theory, Part 2: The Wikipedia Problem Welcome back to The Behaviouralist’s ongoing exploration of social proof theory. In our last …
Behavioural Personas
27th Aug. 2021 By JingKai Ong and Iranzu Monreal Share Integrating behavioural science and product design: behavioural personas “Almost everything designers make has some behaviour change built into it. Any …
What is social proof theory?
11th Aug. 2021 By Hannah Chappell Share What is social proof theory? Imagine you’re at the grocery store picking up some essentials. As you head to the till, you notice …
Our COVID-19-related work
4th August 2021 By JingKai Ong Our COVID-19-related work Many organisations around the world were forced to close their offices and have their staff work from home due to the …
Coronavirus and the Working from Home Revolution
23rd June, 2020 By Jayani Chakravarti Coronavirus and the Working from Home Revolution The coronavirus pandemic (COVID-19) has made it necessary for many employers to close their offices and ask …
Behaviour change that lasts
17th April, 2020 By Filippo Muzi Falconi Behaviour change that lasts We have had to radically change our lifestyles in the past few weeks in response to the coronavirus pandemic. …
Behavioural science and the UK coronavirus response
18th March, 2020 By Jesper Åkesson and Sam Ashworth-Hayes Behavioural science and the UK coronavirus response The British government’s initial response to the coronavirus outbreak was significantly out of step …
7 things to know about human psychology when dealing with the Coronavirus
Dr Rebecca Koomen 6 aspects of human psychology to understand when dealing with Coronavirus What is the right way to respond to Covid-19? What is the right amount of panic? …