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Online Choice Architecture and Vulnerability: Understanding the Impact of Reference Pricing on Consumer Behaviour

Consumer ProtectionOnline Choice Architecture and Vulnerability: Understanding the Impact of Reference Pricing on Consumer Behaviour2026PARTNERSCitizens AdviceShare The Behaviouralist partnered with Citizens Advice to investigate how common online sales practices influence …

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Encouraging Demand Flexibility in Ireland: Using Behavioural Insights to Accelerate the Energy Transition

EnergyEncouraging Demand Flexibility in Ireland: Using Behavioural Insights to Accelerate the Energy Transition2026PARTNERSSustainable Energy Authority of Ireland (SEAI)Share The Behaviouralist was commissioned by the Sustainable Energy Authority of Ireland (SEAI) …

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Understanding the Impact of Free Travel Passes on Public Transit Use

TravelUnderstanding the Impact of Free Travel Passes on Public Transit Use2025PARTNERSMetropolitan Transportation Commission (MTC) andSan Francisco Bay Area Rapid Transit (BART)Share The Behaviouralist partnered with Bay Area Rapid Transit (BART), …

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Behavioural insights for responsible outdoor recreation in Ireland

EducationBehavioural insights for responsible outdoor recreation in Ireland2025PARTNERSSport IrelandShare The Behaviouralist collaborated with Comhairle na Tuaithe (CnT)- the Irish Countryside Council- to understand and improve the behaviour of recreational users …

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Using Online Experiments to Test Improvements to Consumer Welfare

Consumer ProtectionUsing online experiments to test improvements to consumer welfare2025PARTNERSOpen Banking Implementation Entity (OBIE)Share The Behaviouralist partnered with Open Banking to conduct a large-scale online experiment testing the effect of …

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Behavioural diagnosis to reduce dropouts in apprenticeship programmes

EducationBehavioural diagnosis to reduce dropouts in apprenticeship programmes2024PARTNERSACTShare The Behaviouralist partnered with ACT to expand the organisation’s understanding of learner motivation in apprenticeship programmes and embed behavioural science methods across …

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Incentivising Active and Shared Travel in the San Francisco Bay Area

TransportationIncentivising active and shared travel in the San Francisco Bay Area2024PARTNERSMetropolitan Transport Commission  MetropiaShare The Behaviouralist worked with the Metropolitan Transport Commission (MTC) of the San Francisco Bay Area (SFBA) …

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Using behavioural science and online experiments to test the potential of browser choice screens

Consumer ProtectionUsing behavioural science and online experiments to test the potential of browser choice screens 2024PARTNERSMozillaShare The Behaviouralist partnered with Mozilla to design a choice screen to allow Windows and …

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A Behavioural Insights Approach to Clinical Trial Enrollment

Public HealthA Behavioural Insights Approach to Clinical Trial Enrollment2023PARTNERSLeukemia & Lymphoma Society (LLS)Share The Behaviouralist worked with the Leukemia & Lymphoma Society (LLS) to investigate the barriers to clinical trial …