December 2025Kira HinsleyShare Leveraging Behavioural Science to Predict, Prevent, and Resolve ArrearsThe introduction of behavioural insights to arrears management over a decade ago was a break-through for an age-old problem. …
Online Experiments for Consumer Protection and Competition Law
November 2025Michael GalleyShare Online Experiments for Consumer Protection and Competition LawAround the world, regulators are beginning to pursue legal action against companies that use dark patterns and design to deceive …
Behavioural solutions to increase helmet wearing amongst e-bike users
16 October 2025Kira HinsleyMichael GalleyShare Behavioural solutions to increase helmet wearing amongst e-bike usersCycling has become central to London’s efforts to create streets that are cleaner, safer, and more liveable. …
Can behavioural research rely on synthetic participants?
8 October 2025Kira HinsleyMichael GalleyShare Can behavioural research rely on synthetic participants?Powered by large language models (LLMs), synthetic participants allow researchers to define key attributes, such as demographics, behaviours, or …
Rethinking customer engagement in telecom with behavioural science
2 April 2025Manuel Monti-NussbaumShare Rethinking Customer Engagement in Telecom with Behavioural Science In the midst of a technology and AI revolution with far and wide implications, the telecommunications industry stands …
Overcoming Challenges in Demand Flexibility – Insights From Our Roundtable Discussion
22 January 2025Michael GalleyShare Overcoming Challenges in Demand Flexibility – Insights From Our Roundtable Discussion In November 2024 we hosted a panel of six experts from academia, government, and the non-profit …
An Introduction to Evaluation (Part 1): Randomised Controlled Trials
8 November 2024Michael GalleyShare An Introduction to Evaluation (Part 1): Randomised Controlled TrialsEvaluation is an essential part of applied behavioural science. The efficacy of behavioural insights, policies, and interventions is …
Why behaviour change is at the heart of the urban mobility transition
20 September 2024Rahel KissShare Why Behaviour Change is at the Heart of the Urban Mobility TransitionUrban mobility is undergoing a rapid – and much needed – transformation as cities strive …
Behavioural Segmentation: Targeting Individuals Based on Their Margin for Change
28 August 2024Rahel KissShare Behavioural Segmentation: Targeting Individuals Based on Their Margin for ChangeIt is no surprise that different groups of people respond to new innovations differently. Factors such as …
Energy and Heating as a Service: Behaviourally Informed Solutions for the Future
30 July 2024Michael GalleyShare Energy and Heating as a Service: Behaviourally Informed Solutions for the FutureEnergy as a Service (EaaS) and Heat as a Service (HaaS) offer an alternative to …