Consumer Protection
Consumer Protection
Helping consumer protection organisations, financial service providers, and regulators create safer and fairer conditions for consumers.
Our work in this space
Consumers face a myriad of complex situations that affect their well-being and are often at risk of fraud when making purchases online. We work on understanding difficulties in the consumer journey and on informing and protecting consumers when making online transactions. We also work on simplifying and improving the ease of online environments to ensure consumers can make the best possible decisions.
We have helped organisations keep their consumers safe online by testing different changes to online banking environments to reduce fraud. We have also worked with Which? to investigate how to mitigate the influence fake reviews have on consumers’ decisions when shopping online and how to help pensioners navigate their online retirement accounts.
Methods and services
- High-fidelity simulation experiments
- Discrete choice experiments
- Randomised controlled trials
- Behavioural audits of digital interfaces
- Applying behavioural insights to user experience design
- Behavioural user research
- Behavioural journey mapping
- Qualitative research methods
Do you have a project in mind?
Contact us to discover how our insights into human behaviour and evidence-based approach can support your organisation.
Case studies & articles
