20 September 2024Rahel KissShare Why Behaviour Change is at the Heart of the Urban Mobility TransitionUrban mobility is undergoing a rapid – and much needed – transformation as cities strive …
Behavioural Segmentation: Targeting Individuals Based on Their Margin for Change
28 August 2024Rahel KissShare Behavioural Segmentation: Targeting Individuals Based on Their Margin for ChangeIt is no surprise that different groups of people respond to new innovations differently. Factors such as …