20 September 2024Rahel KissShare Why Behaviour Change is at the Heart of the Urban Mobility TransitionUrban mobility is undergoing a rapid – and much needed – transformation as cities strive …
Behavioural Segmentation: Targeting Individuals Based on Their Margin for Change
28 August 2024Rahel KissShare Behavioural Segmentation: Targeting Individuals Based on Their Margin for ChangeIt is no surprise that different groups of people respond to new innovations differently. Factors such as …
Behavioural Journey Mapping: Designing Context-Sensitive Interventions
4 March 2024Iranzu MonrealShare Behavioural Journey Mapping: Designing Context-Sensitive InterventionsDesigning behaviour change interventions is an ongoing learning process that often requires expert practitioners, such as our team at The Behaviouralist, …
Using Innovative Experiments to Create Better Digital Environments
2 November 2023Filippo Muzi-FalconiShare Using Innovative Experiments to Create Better Digital Environments People invest a significant amount of their time on digital platforms – for entertainment, shopping, socialising, and much …