16 October 2025Kira HinsleyMichael GalleyShare Behavioural solutions to increase helmet wearing amongst e-bike usersCycling has become central to London’s efforts to create streets that are cleaner, safer, and more liveable. …
Can behavioural research rely on synthetic participants?
8 October 2025Kira HinsleyMichael GalleyShare Can behavioural research rely on synthetic participants?Powered by large language models (LLMs), synthetic participants allow researchers to define key attributes, such as demographics, behaviours, or …