Sport & Fitness
Consumer Protection
Sport has the incredible potential to bring people together and be a driver for change. With behavioural science, we can realise this potential and push for a greener, more equitable, and healthier future.
Our work in this space
We provide behavioural insights and tools to help clubs and sport organisations change fan or participant behaviour in local and international contexts around issues from increasing recycling, physical activity, and public transport to reducing online hate and racism.
With the use of randomised controlled trials, clubs and organisations can better understand their fans and participants and learn what solutions work best for each group.
Our participation in the sports sector is currently undergoing drastic growth. We have worked with Sports Ireland and their Local Sports Partnership (LSP), and Wolverhampton Council on using behavioural science to raise awareness, recruit, and retain participants to physical activity challenges and programs.
Methods and services
- Communication design and testing
- Randomised controlled trials
- Surveys
- Qualitative research
- Behavioural journey mapping
- Behavioural segmentation
Do you have a project in mind?
Contact us to discover how our insights into human behaviour and evidence-based approach can support your organisation.
Case studies & articles
Sport Ireland & Local Sports Partnership network
"That looks like me...": How images used in marketing influences who signs up to sport programmes
