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Why behaviour change is at the heart of the urban mobility transition

In Blog by Michael

20 September 2024Rahel KissShare Why Behaviour Change is at the Heart of the Urban Mobility TransitionUrban mobility is undergoing a rapid – and much needed – transformation as cities strive …

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Behavioural Segmentation: Targeting Individuals Based on Their Margin for Change

In Blog by Michael

28 August 2024Rahel KissShare Behavioural Segmentation: Targeting Individuals Based on Their Margin for ChangeIt is no surprise that different groups of people respond to new innovations differently. Factors such as …

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Energy and Heating as a Service: Behaviourally Informed Solutions for the Future

In Blog by Michael

30 July 2024Michael GalleyShare Energy and Heating as a Service: Behaviourally Informed Solutions for the FutureEnergy as a Service (EaaS) and Heat as a Service (HaaS) offer an alternative to …

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Behavioural Science Research in a Post-ChatGPT World

In Blog by Michael

24 June 2024Michael GalleyShare Behavioural Science Research in a Post-ChatGPT WorldTwo months after OpenAI launched their flagship generative AI product, ChatGPT, we published a pair of blog posts exploring its …

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Applying a Behavioural Lens to Heat Pump Adoption

In Blog by Michael

7 May 2024Michael GalleyShare Applying a Behavioural Lens to Heat Pump AdoptionHeat pumps are a heating and cooling technology that energy experts believe represent the future of decarbonised heating. However, …

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Using Behavioural Insights to Reduce Loneliness

In Blog by Michael

5 April 2024Darianna Frontera-VillanuevaShare Using Behavioural Insights to Reduce LonelinessWhen we notice a gap between our current social relationships and those we want, we may experience loneliness. As reported levels …

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Behavioural Journey Mapping: Designing Context-Sensitive Interventions

In Blog by Iranzu Monreal

4 March 2024Iranzu MonrealShare Behavioural Journey Mapping: Designing Context-Sensitive InterventionsDesigning behaviour change interventions is an ongoing learning process that often requires expert practitioners, such as our team at The Behaviouralist, …

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Using Innovative Experiments to Create Better Digital Environments

In Blog by Iranzu Monreal

2 November 2023Filippo Muzi-FalconiShare Using Innovative Experiments to Create Better Digital Environments  People invest a significant amount of their time on digital platforms – for entertainment, shopping, socialising, and much …

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Why does gender affect the uptake of pro-environmental behaviours?

In Blog by Manuel Monti-Nussbaum

25 August 2023By Catalina Grosz Share Why does gender affect the uptake of pro-environmental behaviours?A/N: In this piece we consider the gender categories of cis-male and cis-female and examine the differences …

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The untapped potential of sport: An interview with Ian Redpath

In Blog by Iranzu Monreal

23 June 2023By Catalina Grosz Share The untapped potential of sport: An interview with Ian Redpath  Today we are speaking with Ian Redpath, a senior behavioural scientist here at TB and …