Do The Effects of Social Nudges Persist? Theory and Evidence from 38 Natural Field Experiments
Alec Brandon, Paul J. Ferraro, John A. List, Robert D. Metcalfe, Michael K. Price and Florian Rundhammer
This article analyses the long-run reduction in consumption of energy elicited by a prominent social nudge. 35%-55% reductions are sustained after the culmination of treatment.